About

Karishma Dewan. Strategy, taste, and code.

01 · Background

“products where decisions moved slowly and the stakes rode on execution”

Five years at Google in strategy, analytics, and go-to-market. Worked on products where decisions moved slowly and the stakes rode on execution — ads infrastructure, a consumer bet, a creator platform before it had a name.

Photo forthcoming.

02 · Founding

Founding artifact, 2023.

In 2023, left to start Owne, a hormonal-health and Ayurvedic wellness brand. Built it from first principles — research, brand, product, early revenue. Still active as founder; the company is how I keep my product instincts honest.

03 · Now

Currently inBrooklyn, NY

BuildingOwne — a hormonal-health and Ayurvedic wellness brand (in market)

ReadingThe Creative Act — Rick Rubin

Listening toAlice Coltrane — Journey in Satchidananda

Last updatedApril 2026

04 · Why

AI is going to reshape how products feel. Most teams building it today come from one direction — usually engineering. Strategy, product taste, and technical fluency rarely sit in one person. When they do, the work tends to show it.

05 · Today

April 24, 2026 — Brooklyn, NY

Draft of a positioning doc open for the third day. The founders keep gesturing toward a sentence they haven’t written yet — and the whole thing turns on it. That’s most of the work. The rest is decoration. Coffee, a walk, try again tomorrow.

— karishma